How to start a t shirt business in India – 1 – Finding your Niche

Hello there to all our readers…I guess it’s been a long time I’ve written on here…

Often we come across many people who want to start a brand and they think they shall rock… unfortunately, more than 80-90% of those fail. There are many reasons to failure and we have analysed them for our readers…however…I wanted to write these posts in positive light. So we shall be covering the does to a successful brand rather than the don’ts to a failed one.

So I’m starting this off with our first point – niche/concept of your brand. Do remember…these points are not given in any particular order of importance. However having a niche for your brand is of prime importance.

The Indian market is fairly new to t shirt entrepreneurs and right now is the prime time as we see new companies opening up day by day..may teens would see the likes of bewakoof or wyo and think that they can too become t shirt entrepreneurs. But trust me friends, it isn’t as easy. You may think that there are only a few brands out there…but start searching, you shall find more than 200 websites selling t shirts online. And all of them have a unique point and somewhere in between your idea for a brand would have already been implemented.

So it’s of prime importance that you have a unique selling point. I mean If you are going to sell t shirts with quotes, there are already well settled and known players in the market that can do that at a better price and service than your startup. A unique selling point could be quotes and graphics related to a particular region which hasn’t been tapped yet ..or you could promote your city culture or a particular profession…it could be something simple as save rivers or save the environment. Such niches are also supported by an emotion and many people do support.

Choosing your niche should be something that you are passionate about. Something that you like, something you love, some area in which your creativity can bloom. It is necessary that your niche is specific…you can have a specific group of loyal customers rather than a broad range.

For example..we have this brand working with us that caters specifically to ktm riders. It’s founded by a group of 3 students who are passionate about KTM. They sell the tees on KTM rides, on their rider blog, on their website, they include the tees in their vlogs and all…and the best part is…they cater to an elite audience and hence they do charge a hefty margin.

We also do know of few brands that think we shall have all kinds of designs…they have no specific target and hence just keep picking up designs from other sites and keep thinking they shall sell…one day they are focusing on avengers, one day they are copying from other website, one day they are on to couple t shirts and hence they are never able to develop a loyal customer base…a returning customer never finds his passion that he found the first time.

So wrapping this up…the moral is that you should always have a unique thing about your brand.

Well heading off…see you in our next post in the series.

Blank T Shirt Quality – What is Biowash

Often many brand owners ask us if our t shirts are biowashed. Many t shirt manufacturers may tell you that the tees are bio washed, But do you really know what that means?

So in this post we will discuss – What is Biowash, Brief Process of Biowash, Importance of Bio wash, How it is important for your business, How to identify Biowash.

What is Bio Wash

Bio-Wash is a finishing process that enhances fabric quality by decreasing the pilling tendency and fuzziness of (cellulose) knitted fabrics. This finishing process applied to cellulose textiles that produces permanent effects by the use of enzymes. This process removes protruding fibres & slubs from knitted fabrics, significantly reduces pilling, softens fabric hand and provides a smooth fabric appearance .

About the Process : 

The biowash process targets the removal of the small fiber ends protruding from the yarn surface and thereby reduces the hairiness or fuzz of the fabrics. The hydrolysis action of the enzyme weakens the protruding fibers to the extent that a small physical abrasion force is sufficient to break and remove them. Bio wash can be accomplished at any time during wet processing but is most convenient performed after bleaching.

It can be done in both continuous or batch processes. However, continuous processes require some incubation time for enzymatic degradation to take place. Removing the fuzz makes the color brighter, the fabric texture more obvious, and reduces pilling. Smoother yarns also increase the fabric softness, appearance and feel. Since it is an additional process, the bio-polished garments may cost slightly more. Next time you buy apparel, look for the label “Biowashed”

Importance of Bio Wash

  1. To removes Hairiness, fluffs and pills .
  2. To Prevent material sticking .
  3. To soften fabric hand & improved handle .
  4. To achievement of surface smoothness and a clear structural appearance & improved luster .
  5. To improved material texture relaxation & increased flexibility.
  6. To improved sew-ability & Fast to washing, low pilling tendency, no napping in use, or during care operation.
  7. To Converted fabrics from Poor quality, uneven, napped, knoppy material surface to lustrous, soft, elegant,top quality with a fine, high quality surface appearance.

How Bio Wash is important for your business?

As a business owner you would obviously want the best quality for your brand. However, Biowash does not necessarily mean best quality as such. It is essentially a process that helps to remove stray fibres from t-shirts.

This process has its merits and demerits.

As such it is good for the life of t-shirts but the fabric may feel thinner after the process as the extra protruding fibres will be gone. Biowash is also a very necessary process if you wish to do DTG prints on your tees as the smooth service provides an excellent canvas for the print heads to work on. Biowash also prevents pilling of fabric.

However many brand owners decide to go for non biowashed as they like the lusture and feel of non-biowash more than biowashed garmets. And Biowash costs slightly more too.

Ultimately its up to you to decide whether you want biowashed or non biowashed. Our opinion is that what feels good to you is the best.

I hope taking all above factors into account, you can come to a conclusion as to what would be best for your brand

How to Identify Bio Wash

This bring us to a very important section of this post. How not to get duped buy paying for Biowash and receiving Non-Biowashed.

As mentioned earlier, Bio wash ensures that stray fibres are removed and a smooth surface is left. Such a change is visible easily to the naked eye but takes some practice. You would need to see a few pieces of Authentic Biowash fabric and learn to see the difference biowash makes.

To make this easier, let me attach a picture of 2 of our t shirts.

Bio and Non

As you can see above, my phones camera was able to beautifully spot the difference between biowash(lower) and non-biowash(upper). I hope you can see the stray fibres in the non biowashed variety and also compare it with the smooth surface of the bio wash variety. Feel free to zoom in to get a proper look.

After seeing and comparing a few sample pieces, you will get the hang of it and can simply tell by looking at the fabric.

I hope this post was helpful and should you need any more help, You can email us at contact@blisswear.in or even visit our store in Adalaj. We would be more than happy to be of any help.

See you in the next post… Stay Tuned..

Signing off, Parth, Blisswear.

Blank T Shirt Quality – What is Gsm?

Best Blank T Shirt

Hello there, the fact that you are here testifies that you must be in a dilemma for which quality blank or plain t shirt to use for your clothing brand or you might be browsing for fun. Anyway, whichever it is we are always here to help.

So, the main question would be what quality would you like to provide to your customers. Are you looking for something cheap or you want to build something so that customers keep returning for more. We normally suggest and want to work towards the second case.

Round Neck T Shirts – The most commonly used t-shirts are made of 100% Cotton. These days many brands are providing various blends but 100% cotton has always been the best choice.

In cotton tees, you might have heard of GSM and wondered what that is, well, GSM basically means Grams per Square meter. Essentially is means how many grams does one meter squared of fabric weigh. This is the preliminary factor when checking the fabric quality. However, THICKER IS NOT ALWAYS BETTER. Please read the previous sentence and understand it well. We normally get clients asking for a thicker material of comparing materials based only on GSM. So i repeat THICKER IS NOT ALWAYS BETTER. Still GSM is the preliminary measure of quality.

Varieties of GSM

1- 90 GSM – 120 GSM – These blends are not normally available in cotton and we only have these in polyester. They are used only for promotional purpose, Marathons, Rallies etc. Normally, they are sublimated upon and worn on top of regular wear and usually thrown after the event.

2- 140 GSM – Next in line is 140 GSM. We have this available as jersey cotton t shirts. These are also for promotional purpose. And mostly used for baby wear and inner wear by clothing lines. Our 140 Gsm Cotton T Shirts are made of RingSpun Semi Combed Cotton. Combing is a process through which excess fibre is removed from fabric. We shall talk about combing in detail in a separate post. Stay Tuned.

3. 160 GSM – This is the starting point of regular wear tees. The classic light weight T- Shirts are manufactured at this weight. Our 160 Gsm Tees come in 2 varieties – Combed and Semi Combed. We always suggest the combed variety to our partners.

4. 180 GSM – This is the GOD Father in Jersey T Shirts. It is the most widely used variety throughout the world. It refers to the 5.3 Oz tee. It has just the perfect thickness. Neither too thin that it feels cheap Nor is it so thick that its hot and uncomfortable. It’s just perfect. All brands mostly have this variety in most of their lines. Coming to processing. We make 180 GSM in Semi Combed and Combed Variety. We also offer a third variety which is Combed  + Biowash/Biopolish. We rarely deal in Semi Combed unless on make to order. Our most selling tees are 180 GSM Combed (with or without Biowash). Coming to biowash, its a process that is so important that we shall dedicate a separate post to biowash. However in brief – Biowash uses enzymes to remove stray fibres giving the smooth of premium fabric.

5. 200 GSM – This is the most premium fabric used by top end brands. We only keep the Combed and Biowashed Variety in this Weight because its no use buying a high end quality without biowash. 200 GSM Biowashed tees have the utmost soft feel and premium look. And they last long as well. These are 5.9 OZ heavy weight tees.

After studying the above fabric qualities and their properties, we might have been able to bring some light to the equation. But fabric qualities being so complex, GSM alone can’t decide the best tee, we have to look at various factors like Post Processing, Washing, Dyeing, Yarn Count, Stitching etc.

I think I shall say good bye here for now, Hope to meet you in our next post in which we shall discuss more factors that go into the quality of a t- shirt. See you soon.

Signing Off

Parth Borad, blisswear.in

 

Customised T Shirts

Need to create customized apparel for your business, College, School or your sports team? Then Come to us, we manufacture all types of T-shirts for Men, Women & Children in various types of Fabrics.

Whether you need Magenta Polo Collar T- Shirt in Airtex Pique fabric with Biowash wash for your top executives or a Round Neck in bright red color Dri Fit fabric for your football team, we can do it the way you want.

Customized t-shirts are a major way to advertise your institution/brand and to build recognition. Circulating Brand imprint/embroidery t- shirt is a proven way to get your name and logo seen everywhere.

Promotional t- shirts for your events, tradeshows or as an advertising specialty all of these can be easily designed by us. Most of our T-Shirts are Custom made as per the client’s requirement where in we suggest the type of fabric, design etc. and get a specific fabric knitted for our product from the best yarn available.

With a variety of customisation techniques available, we ensure a hassle free production process.

So what are you waiting for? Get your customised T- Shirts Today!!

T Shirt Blanks for your Brand

Our Plain T Shirt Blanks are made of the finest quality cotton grown in India.

At Blisswear, we believe to deliver the best quality to you.Blank T-Shirts you order are not just objects of clothing, they make a group a team, they transform players to warriors and batchmates to friends.

When you use us, you not only choose the rates in the market, you also choose the best quality.

We provide you the blank canvas to unleash your creativity and give wings to your brand to reach new heights. With us you never have to worry about production. We seamlessly handle production so you can focus on growing your brand to a new level.

Our T Blank Plain Crew Neck T Shirts are made of 100% Ringspun cotton. We also add biowash to our tees to give them the ultimate soft and premium feel that your brand deserves. Our Tees are soft flow dyed with the best technology in the market to enable fade resistance. We believe in never compromising quality for Price.

Blisswear is always by your side…